I'm a junior level researcher. I use data, persistence and creativity to help companies make informed decisions about their strategy.
UX and
Marketing
Researcher
Works
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Katarzyna Ziembla, Project Owner
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Quisque euismod nulla turpis, in hendrerit enim finibus in. Phasellus tristique erat lobortis nulla molestie pretium. Suspendisse sed tincidunt libero, vel rutrum libero. Mauris eleifend condimentum pharetra. Sed porta aliquet.
Katarzyna Ziembla, Project Owner
”
Quisque euismod nulla turpis, in hendrerit enim finibus in. Phasellus tristique erat lobortis nulla molestie pretium. Suspendisse sed tincidunt libero, vel rutrum libero. Mauris eleifend condimentum pharetra. Sed porta aliquet.
Katarzyna Ziembla, Project Owner
Experience
2014 – 2023
Graphic Designer
I have spent most of my professional life as a graphic designer. I worked with various companies, did a little bit of freelance, dabbled in typeface design. During those years I have developed a strong work ethic and learned to handle people.
In 2021 I joined Elastic Email. Working with the product team in this SaaS company exposed me to ideas related to User Experience. Seeing an opening I switched roles and became…
2023 – 2026
Digital Experience Designer
In this new role I swapped designing the website for actually taking care of it and trying to understand it. I used GA4 and Hotjar to track visitors' movements and to gather insights about them.
As time went by my responsibilities widened to include more and more active research. Even though the budget was always tight, through grit and resourcefulness I have managed to glean useful insights about our customers.
What makes me tick
While making a living as a graphic designer I always strived to base my work on a set of objective criteria, like gestalt principles, or principles of good design by Dieter Rams or rules of typography. To my dismay people who reviewed my work were not using the same criteria and the final verdict often came down to a person's own sense of style. I often found myself designing for "the boss" or "the client" instead of the user.
That was when I learned about UX, and how it incorporated research into its core tenets. This was something objective. Something true if done right. And I wanted in on that. I made a pivot in my career and started learning the secret of User Experience (or any other Experience for that matter).
Nowadays, with a little experience under my belt, I can say this was the right choice. What surprised me most was that learning about users (or customers) proved to be much more than just fuel for good design. It became a passion of its own. It feels invigorating, being able to learn what the real people behind the product think and feel. And it is awesome to be able to pass this knowledge on to people making strategic decisions.
I am not looking back.
Contact me